Planning Ahead for Bed and Breakfast
Sellers
Reaping the benefits of the business that you have created is a
reward for sellers, especially after the many long years invested.
However, there are a few things that need to be considered in order
to maximize the amount of that reward when it comes time to leave
the business.
Most Bed and Breakfast property sellers interviewed have a high
level of burnout. This burnout syndrome largely affects the sale.
In most cases, a seller does not continue to put in the time and
work necessary to grow the business when he or she is feeling bound
or tired. This results in declining sales prior to and during the
marketing. When an average marketing time of nine to eighteen months
is factored in, the sale and potential profit may suffer.
There are typically two ways to finance the sale of a bed and breakfast,
through the owner or through the bank. Both require a substantial
amount of financial issues to be resolved. If a buyer is going to
the bank to secure financing the bank requires at least three years
financial record of the business. This raises a number of issues
for sellers.
Keep the business growing
Sales history is the most important factor. Declining sales during
the marketing process means declining offers on the property. Buyers
will not pay more for a business that is in decline, in addition,
banks will not favorable to a business that is not showing growth.
Banks are looking for businesses that will support themselves and
the new owners. If a bed and breakfast is not making enough to pay
the utilities, an owner's salary, and a mortgage on the property;
neither banks, nor buyers will be as willing to pay a higher price
for the property. It is a fact that a business that cannot pay for
itself and support a new owner is not a viable option for buyers
and banks.
Accounting is the key
Financial accounting is another important aspect that will help or harm a sale.
Be sure to get professional advice on accounting prior to selling. Many
accountants can help with deductions and expenses that do not take away from
the viability of the business. It cannot be stressed enough to have proper
accounting, record keeping and (it should be understood, but) claiming of all
income. Representation of income without having the record of it on a return
can cause many problems, the least of which is a skeptical buyer.
The best way that a seller can prepare for a sale is to continue with their
business plan and include preparation and planning for selling the business.
This way all decisions will be viewed with the long-term goal of maximizing
the profit from the sale of the property. Most sellers have an idea when they
plan to get out of the business, but do not plan accordingly. By working a
tentative sales date into the business plan, it will help keep the sales up
and possibly increase the value during the marketing of the property. This
will make the sale more attractive to a buyer and ease the stress on the seller.
By recognizing the early signs of burnout, or by planning a date to leave the
business, the seller can prevent the stress of working a business when they no
longer have a desire or the patience. This is especially helpful considering the
longer marketing times that bed and breakfasts typically have.
A Business Plan to leave the business
The ideal time to call in a bed and breakfast marketing specialist would be two
years prior to your target "leave the business" date. The first few months the
specialist can evaluate the business, gather marketing materials, check local zoning
and regulations and make initial contacts with buyers. The last 18 months would be
the actual marketing time for the business. The sale may come sooner than that, and
closings are typically 2-3 months after a contract is written.
A small amount of planning will help sellers maximize a return on their
investment and reduce stress from working the business while burnt out. Be sure
to contact professionals for their advice and recommendations at least 2-3 years
prior to your ideal date of leaving the business. Practicing these common-sense
ideas and keeping to the business plan that started your business will help any
seller to leave the business happily and content with the success they have achieved.
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